Ericsson is preparing a unified content delivery network (CDN) designed to handle managed and unmanaged content over both fixed and mobile networks. Specifically, the approach aims to help companies manage the rising demand for over-the-top (OTT) video.
The solution is based on new management and service exposure layers for intelligent control and business model enablement. These control layers run on top of Ericsson’s packet core and radio networking technologies, backed by converged cache.
The company said the approach can be used to mitigate network impact, peering costs and associated investment through consolidated content delivery, including Transparent Internet Caching (TIC).
The system is also set up for caching of over-the-top content. In so doing, operators have the potential to create new revenue streams. Operators could improve content sales via the ability to deliver on-demand content, as well as linear content.
Content providers, meanwhile, can use the system to guarantee quality of experience to consumers, Ericsson said.
It will also be possible, using the unified approach, to optimize traffic over multiple CDNs via intelligent CDN selection, Ericsson added.
Other features and benefits include:
- User-aware video optimization and delivery, enabling the efficient use of bandwidth
- The use of a single platform and universal cache offers opex and capex savings through converged visibility and control
- Smart routing driven by system heuristics and customer business logic
- A framework to launch innovative services, which enables monetization and fast time to market for new services.
Per Borgklint, senior vice president and head of business unit support solutions at Ericsson, said: "Yesterday, our mobile devices were telephones. Today, they are everything: our TVs, our banks, our conference rooms. The recent Ericsson Mobility Report shows that mobile data traffic will grow 12 times by 2018, and this is only the start of the tremendous transformation we will witness. The Ericsson Media Delivery Network solution breaks the boundaries of traditional CDN solutions, offering operators a single, intelligent and agile management platform for superior efficiency, optimization, velocity of service and monetization opportunities."