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Yospace delivers ad insertion through the cloud

Thu, 09/06/2012 - 3:14pm
Brian Santo

Yospace is also jumping into the cloud services space, hoping to stand out by virtue of being able to provide dynamic, live ad insertion.

The Yospace CSM Cloud Network is geographically diverse, which it said means loads are balanced while ensuring that end users are serviced from the Yospace servers closest to them, reducing response times by avoiding network congestion.

The company said it has already begun creating a support network, which will eventually include its server farms, throughout North America and Europe.

“The Yospace CSM Cloud Network adds a lightweight control layer to HTTP-based streaming, potentially for a global audience,” said David Springall, CTO of Yospace. “Through its integration with ad/content decision platforms, it delivers personalized advertising or content replacement for live or linear streaming while using existing CDNs to deliver the heavyweight video data, so is complementary to existing delivery networks.”

Founded in 1999, Yospace entered the content distribution market in 2005, delivering user-generated content to mobile devices, first through the SeeMeTV community on the UK network 3. The company’s current customers include Thomson Reuters, Canadian Broadcasting, BBC, Vodafone Group, CBS Interactive and Hearst Television.

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