Synacor authenticates through social sites
Synacor said it is now able to simultaneously authenticate pay-TV subscribers who log in to social networking sites.
Synacor’s Cloud ID enables consumers to authenticate, authorize and/or register, at any time or location, on any device. The new Social Login capability gives Synacor customers the flexibility to offer consumers access to online pay-TV content simultaneous with their access to social accounts such as Facebook, Twitter or Google.
Synacor has provided authentication services for TV Everywhere events, including 2012 March Madness, the 2010 Vancouver Winter Olympics and, most recently, the 2012 London Summer Olympics. The company has completed integrations with numerous companies, including Dish Network, Charter, CenturyLink, Mediacom, Suddenlink, WOW, HBO Go, Max Go, CNN, TBS, TNT, tru TV, Cartoon Network, Adult Swim, Epix and Comcast Entertainment Group.
Synacor co-founder and executive vice president George Chamoun said, “As identity management moves from the enterprise to a distributed model, companies such as pay-TV, consumer electronics and app developers need a trusted and tested partner to serve as their conduit for ID services.”