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SeaChange, Avail-TVN to demo VOD ad insertion

Fri, 05/18/2012 - 2:39pm
Brian Santo

SeaChange International and Avail-TVN will both be demonstrating a combined solution for inserting targeted advertising in video-on-demand streams at The Cable Show next week in Boston.

The companies are enabling Avail-TVN-provisioned content to have ads inserted on the fly from SeaChange’s Infusion products.

The joint solution applies SCTE 130 standards for communication between SeaChange's Infusion ad decision manger (ADM) and Infusion AdPulse ad decision server (ADS) and Avail-TVN's national placement opportunity information system (POIS).

Ad placement options include mid-roll breaks.

When the ADM sees that a video stream has a marked break, it queries the POIS for information about stream type, ad break type and duration; it then inserts the appropriate ad based on rules supplied in the POIS metadata. Avail-TVN prepares content for the placement, including marking, authoring and managing information about the placement opportunity as part of its AAIM service, which includes metadata information to support virtually any video platform across TV, PC, tablet and phone.

"While the industry continues to talk about the promise of advanced advertising services, until now, it has been difficult to truly realize the revenue opportunities," said Jim Riley, chief revenue officer at Avail-TVN. "Together, SeaChange and Avail-TVN are enabling true mid-roll dynamic advertising, allowing any content provider to realize new revenue streams from VOD content.”

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