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Concurrent offers flexible ad insertion

Mon, 04/02/2012 - 2:45pm
Brian Santo

Concurrent VOD systems can now insert ads at any point in individual VOD sessions.

Inserting ads before, after or right in the middle of a session is a baseline capability. Finding a way to insert an ad at other – appropriate – points within on-demand streams has been a tougher trick.

Concurrent’s new software update for its MediaHawk VX enables insertion to be directed from an external ad decision engine using SCTE interfaces.

The system allows operators to insert a new ad or replace existing advertisements in premium VOD content, free VOD content or time-shifted TV.

Ad replacement features can be used to insert specific ads in time-shifted TV content for targeted zones being served, eliminating the need to capture and store individual broadcast feeds for each "ad zone," the company explained.

"VOD advertising represents a great opportunity for our customers to generate more revenue from the streams they are already serving," said James Brickmeier, Concurrent's vice president and general manager of video solutions.

The newest release of MediaHawk VX software is available now.

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