Product Releases

Ericsson debuts encoder for mobile video

Wed, 08/22/2012 - 3:40pm
Brian Santo

Ericsson is on the verge of hitting the market with a new HEVC/H.265 encoder for the delivery of live and linear TV over mobile networks to mobile devices.

HEVC/H.265 (High Efficiency Video Coding) is being developed as a successor to H.264/MPEG-4. It could double H.264’s rate of compression, yet perhaps even improve video quality. It is also capable of supporting resolutions up to 7680 x 4320, far beyond today’s typical HD.

Ericsson said its new SVP 5500 HEVC can encode up to HD in real time. That factor, combined with HEVC’s vastly improved compression rate, is expected to be highly salient in the delivery of video to mobile devices.

Perhaps more salient for what Ericsson referred to as “TV Anywhere” services than any other application at the moment.

Ericsson said it has recognized the first applications for this next-generation compression standard are for TV service delivery over LTE mobile networks to mobile devices, whether used in the home or at large.

The company’s own research, conducted by its ConsumerLab, shows that as much as 50 per cent of the TV/video consumption on smartphones is today done out of the home, up 5 per cent since 2011. The company also cited a projection from Juniper Research that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014. A driver for this growth is the strong desire by consumers to access time-critical content such as live sports and news as they occur, and interact with socially.

“There is an immediate need for new video compression solutions that enable high quality pictures over mobile networks, while keeping bandwidth and storage costs as low as possible,” said Dr. Giles Wilson, Head of TV Compression Business, Ericsson.

HEVC is being developed by the Joint Collaborative Team-Video Coding (JCT-VC), involving the ITU-T Video Coding Experts Group (VCEG) and the ISO/IECE Moving Picture Experts Group (MPEG). It was issued as a Draft International Standard in July 2012. Final Draft International Standard (FDIS) is due January 2013, which is the start of formal ratification.


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