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Imagine debuts ICE Cloud, demos ICE Streaming

Tue, 11/15/2011 - 5:24pm
Brian Santo

Imagine is showing off its new ICE Cloud Software System, a low-delay, Linux-based distributed architecture solution aimed at cloud and CDN transcoding.

Imagine is also demonstrating live multi-format video streaming to multiple tablets using its ICE Streaming System, introduced earlier this year at The Cable Show.

ICE Cloud was built from the ground up, said Imagine CTO and founder Ron Gutman, who explained: "We took a close look at the requirements for live video transcoding in the cloud and CDN and determined that building on top of an open-source or licensed codec was not going to yield the required performance. Increasingly, live events not only require high quality and leading bandwidth efficiency, but also interactivity, and that means very low delay."

Imagine ICE Streaming System

The ICE Cloud Software System uses adaptive temporal compression and closed-loop detail correction to provide a multi-screen, multi-bit-rate output with leading video quality and compression efficiency. As a pure software Linux instance, the ICE Cloud Software System can be deployed on a wide array of new or existing servers, the company said.

The ICE Streaming System, meanwhile, is based on the company's ICE platform, a multi-codec, multi-rate, multi-resolution video processing platform. The streaming version supports up to 1,000 multi-profile transcodes from a single carrier-class blade.

It supports integrated fragmentation, encryption and HTTP streaming, allowing operators to deploy multi-screen services on the same high-availability platforms used to deliver HD and SD broadcast transcoding, the company said.

ICE Streaming complements the ICE Broadcast System, designed for IPTV, broadcast multiplexing and switched digital video.

"More and more households are watching TV online and on mobile devices like the popular tablets and smartphones," said Imagine's vice president of product marketing Chris Gordon. "As the demand to watch TV on multiple devices continues to grow, consumers' priorities are shifting from a 'good enough' video quality experience to a demand for an HD-quality viewing experience across all devices. This requires today's multi-screen service providers to differentiate their service offerings with quality, but to also carefully manage bandwidth per service."

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