Comverse bridges BSS with social media
Comverse has introduced a software tool that its service provider customers can use to bridge social media and their BSS (business support systems) systems.
That same connection enables service providers to draw data from social media that could be mined to improve business operations.
With the Comverse Share solution, service providers can give their customers an “opt in” service that lets them use social media to monitor their telecom usage and spending at a glance, the company explained. These connections open the option to create a social communication channel integrated with customer relations (CRM). For example, a service provider can use the social media forum’s chat to communicate with customers.
Communications service providers (CSPs) can also expand the Comverse Share solution to provide for their customers online access to services such as visual voicemail and SMS messages.
Gabriel Matsliach, senior vice president and chief marketing and product officer at Comverse, said, "Previews with CSPs globally have been very positive, and their feedback around how they wanted to advance their social capabilities toward more personalization and interaction guided us as we finalized our offer."
The Comverse Share solution can connect with any BSS ecosystem, the company said, including its own.