Elemental sets up video cloud service

Elemental Technologies is preparing a cloud service designed to provide high-volume, enterprise-class video solutions via Amazon Web Services (AWS).

The company plans to introduce Elemental Cloud at IBC in Amsterdam, in two weeks. At the same time, it will begin making available Elemental Server Cloud Edition (CE), a file-based solution for high speed, multi-format video conversion in the cloud.

The combination of Elemental Technologies’ video processing solutions with the scalability, elasticity and flexibility of the AWS infrastructure is aimed at media and entertainment companies looking to enhance multiscreen video offerings and grow audiences while generating greater revenues and decreasing capital expenses.

“The rapid growth of online and mobile video along with the dynamic evolution of formats, standards and distribution make cloud computing a natural complement to on-premise processing for large-scale video encoding applications,” said Sam Blackman, CEO and co-founder of Elemental Technologies. “This gives our customers maximum speed, flexibility and price-performance in creating video content targeted to multiple screens and devices.”