Comcast tees up "Sportstacular" promotion
Comcast announced a promotion in which it is going to provide a week of free access to all of the sports programming it has rights to on Xfinity.
Earlier this year, Comcast successfully drove greater VOD consumption following promotions in which it offered periods of free access to VOD content – events it called VOD Watchathons .
With its “Xfinity Sportstacular!,” Comcast is hoping to drive adoption of its sports programming packages by giving all Xfinity TV customers open access to live sports programming for no additional cost during the week of November 11-17.
Xfinity TV customers will have the chance to watch content from networks such as NFL Network, Big Ten Network (BTN), Pac-12 Networks, ESPN Goal Line, FOX Sports 1, NBA TV, NHL Network and NBC Sports Network (NBCSN). This programming is typically available only to subscribers of Comcast’s various sports packages.
Much of this programming will be available for customers to watch live wherever they are on the Xfinity.com web site and through the company’s Xfinity TV Go app for mobile devices.
“Xfinity TV has been the home for Most Live Sports for years, but we’ve never offered sports fans anything like this,” said Matt Lederer, director, digital and sports marketing strategy at Comcast Cable. “We’re not only opening up access to live sporting events on the biggest screen in our customers’ homes; but with our Xfinity TV Go app, we’re making it possible for them to stream much of this sports programming over the Internet live to their devices as well.”
Other Sportstacular! partners include beIN SPORT, beIN SPORT en Español, CBS Sports Network, ESPN Goal Line, FOX College Sports, FOX Sports 1, Golf Channel, NBA TV, NBCSN, and Tennis Channel. Of these, beIN SPORT, beIN SPORT en Español, BTN, FOX Sports 1, Golf Channel, NBCSN and Pac-12 Networks will be accessible to Xfinity TV customers on the Xfinity TV Go app.
During the week, Comcast also will open up Xfinity On Demand content such as The Big Break NFL (Golf Channel), NBA game highlights (NBA TV), NHL game highlights (NHL Network and NBCSN) and The Ultimate Fighter (FOX Sports 1).
Customers can use the Xfinity Sportstacular! microsite  to watch live coverage, help navigate through all of the week’s action and find a complete list of programming being made available throughout the week. Content availability could vary across platforms (Xfinity On Demand, Xfinity.com/TV, Xfinity TV Go) and markets, and in most cases can be viewed regardless of a customer’s subscription level.