Suddenlink inks outside sales channel deal with Telarus
Suddenlink Communications has signed a deal with Telarus that allows the latter to resell its portfolio of small, medium and enterprise broadband and voice services.
The deal marked Suddenlink’s entry into the outside sales channel sector, which will help the nation’s seventh-largest cable operator reach higher-end business clientele. Telarus, was chosen to be the first master agent in the new program.
"We are excited to begin selling our world-class business products through the agent channel," said Nathan Geick, head of the Suddenlink Alternate Sales Channel. "Agents have a unique ability to sell voice and data solutions to medium-to-large enterprises. With the help of Telarus, their staff, and their automated sales tools, we'll be able to compete for and win future business as Suddenlink becomes part of the solution independent consultants and managed service providers propose to their clients."
In addition to the voice and data products, the new Suddenlink agent program will also include Suddenlink’s metro Ethernet and high-capacity IP transport service offerings.
"We are humbled and excited to be the first master agency chosen to distribute services for Suddenlink, and are honored to be a part of their new channel program," said Adam Edwards, president of Telarus. "This partnership will create new and exciting selling opportunities to our community of independent sales agents and managed services providers. As part of our Suddenlink support plan we have already begun to build out our automated pricing system,, GeoQuote, so that our partners will be able to know where Suddenlink's business solutions may be a good fit for their clients."
On a similar note, Comcast Business announced earlier this week that Synnex, a nationwide distributor of IT products and services, had joined its Solutions Providers Program  as the first distributor to serve as a master agent.