Game on: TWC offers 300 live channels on Xbox
As promised, Time Warner Cable is now delivering 300 live channels to its subscribers over Xbox gaming consoles. Time Warner Cable first announced in June that it would be adding the Xbox to its list of TV Everywhere devices.
The service is delivered over Time Warner Cable’s separate IP network via the cable operator’s My TWC TV app. In order to watch the live TV channels, Xbox users have to be Xbox Live Gold members and Time Warner Cable subscribers. Cable subscribers first need to authenticate themselves with their Time Warner Cable credentials.
Some of the more notable programmers that are part of the deal include AMC, BBC World News, Bravo, Cartoon Network, CNN, Comedy Central, Food Network, and HGTV.
“We’re thrilled to add TWC TV to the Xbox 360 as a big screen viewing option for our customers,” said Mike Angus, Time Warner Cable senior vice president and general manager, Video. “It’s part of our ongoing commitment to give customers more ways to watch the television they love.”
With Xbox Live integration, Time Warner Cable subscribers can choose to share and see what friends are watching and use voice and gestures to navigate through Kinect. The TWC TV application also features integrated parental controls through Xbox Family Settings.
“At Xbox, our vision has always been to provide all the entertainment people want in one place,” said Yusuf Mehdi, Corporate Vice President, Marketing, Strategy and Business, Interactive Entertainment Business at Microsoft. “We partner with the biggest brands in the entertainment to bring today’s TV favorites to the living room for 48 million Xbox Live members and we couldn’t be happier to welcome TWC customers to the Xbox family.”
Time Warner Cable has worked diligently to mirror its set-top box viewing experience across various devices. At this year’s Consumer Electronics Show, the nation’s second-largest cable operator announced it had added Roku to its roster of partners that can stream the TWC TV service. Time Warner Cable also provisions video on Apple devices, PCs, and Android tablets and smartphones.
In July, Time Warner Cable announced it would serve up VOD programming on certain models of Samsung Smart TVs , which was one element of offering more on demand programming  to consumer devices.
Among cable operators, Time Warner Cable was first out of the gates two years ago with an iPad app  that featured live streaming into subscribers’ homes over its IP network. Since then, Time Warner Cable has updated the app several times