Shaw amps up NFL coverage with new iPad app
Shaw Communications has kicked off a new iPad app that lets its subscribers watch up to 14 NFL regular season games on Sundays along with interactive features, such as instant replay and play-by-play summaries.
Shaw said the free app, which is called Shaw Go: NFL Sunday Ticket, was the first in Canada dedicated to NFL Sunday Ticket content. In order to view the football action, Shaw cable and satellite customers have to subscribe to Shaw NFL Sunday Ticket.
Shaw Direct NFL Sunday Ticket subscribers will also be able to access NFL RedZone within the app, providing the best action from every Sunday afternoon regular season game.
"We know that NFL fans love every chance to get as close to the game as possible. Beyond watching up to 14 NFL games on a tablet every Sunday, the Shaw Go NFL Sunday Ticket app puts fans in control by integrating live player stats, game scores and up to the minute game summaries," said Shaw Communications president Peter Bissonnette. "With the Shaw Go NFL Sunday Ticket app, NFL fans won't miss a thing."
The Shaw Go: NFL Sunday Ticket app is the second installment of Shaw's TV Everywhere strategy, following the launch of the Shaw Go: Movie Central app in September , which featured content from HBO and Movie Central.