NHL Network using CMC’s ad network
The Comcast Media Center said the NHL Network is using its Advertising Distribution Network (ADN) to deliver promotional spot advertising to its affiliates.
ADN is a Web-based platform that delivers broadcast-ready spot advertising directly to cable and broadcast marketing and ad sales departments for editing or playback on local ad insertion systems.
ADN currently delivers advertising and cross-channel promotions for more than 220 television networks and advertising organizations.
The cloud-based service is utilized by broadcasters and cable systems, including 16 of the country’s largest cable MSOs, CMC said.