Time Warner Cable wraps up all-digital conversion pilot in Maine
Time Warner Cable's analog-to-digital conversion pilot project went live today in Augusta, Maine, and surrounding communities as the final analog channels were converted to an all-digital format.
Time Warner Cable previously relied on switched digital video to reclaim bandwidth for additional services, but the Augusta pilot marked the first time that the nation's second-largest cable operator deployed digital terminal adapters.
Today, 21 communities, including Augusta, Hallowell, Winthrop, Gardiner and Farmingdale, were switched over to all-digital. Time Warner Cable had previously said it expected to cut customers over to all-digital on Oct. 19 after it started seeding the DTAs into customers' homes in September .
The DTAs are free to Time Warner Cable customers in Augusta through 2013, after which they'll cost 99 cents a month. Time Warner Cable spokesman Justin Venech previously said Technicolor was providing the DTAs for the Augusta pilot, but the company will probably use multiple vendors as it converts to all-digital across the rest of its footprint.
"As I've said for some time, our long-term plan is to supplement switched digital video by gradually going all-digital," Time Warner Cable Chairman and CEO Glenn Britt said during last year's second-quarter earnings call. "Consistent with that plan, we have embarked on an all-digital transition in Augusta, Maine, extending our existing all-digital footprint beyond New York City and parts of Los Angeles. Augusta is our first deployment of digital terminal adapters, or so-called DTAs. Our plan is to migrate our remained systems to all-digital over the next five years or so."