Report: Global STB shipments down slightly from 2010
Due to the declining number of cable TV subscriber households and tighter capital expenditure budgets by cable operators, the global digital set-top box shipments for this year are on track for a 1 percent decrease from last year.
NPD In-Stat’s research projected that global digital set-top box shipments would exceed 55 million this year, primarily due to robust demand in Asia. On the flip side, North American set-top boxes are decreasing in 2011.
“In-Stat believes that the long-term outlook for the cable set-top box market is positive,” said NPD In-Stat research director Mike Paxton. “Although we are projecting global unit shipments to decrease slightly in 2012 and 2013, the ongoing shift from analog cable services to digital cable services in the developing world will boost demand again in 2014.”
Other highlights from In-Stat’s report included:
- Motorola Mobility continues to be the leading cable set-top box manufacturer, followed by Cisco Systems.
- Demand for high-definition (HD) cable set-top boxes continues to be strong. In 2011, almost 11 million HD cable STBs will ship worldwide.
- The total available market (TAM) for semiconductor components in digital cable set-top boxes is forecast to be $2.9 billion in 2011.
- Total digital cable set-top box product revenues are projected to reach $6.5 billion in 2011.