Comcast launches missing kids campaign on VOD
Comcast has teamed up with the National Center for Missing & Exploited Children (NCMEC) on a public service initiative that features on-demand videos of lost children from around the nation.
"The best way to help find a missing child is to get the message out as broadly as possible," said Ernie Allen, president and CEO of National Center for Missing & Exploited Children. "Our partnership with Comcast enables us to reach millions of homes across the country we may not otherwise reach and empowers viewers with the resources they need to help solve cases."
Comcast's Missing Kids On Demand features 20 video profiles chronicling missing child cases from across the nation. Each video provides relevant details about the child's case, including the name of the missing child, city of the disappearance, possible whereabouts, likely abductors and photos.
In cases where the child has been missing for a long period, an age progressed photo showing what he/she may look like at a more recent age will also be available.
Comcast's Missing Kids On Demand video profiles are now available in more than 25 cities, including: Atlanta; Baltimore; Philadelphia; Pittsburgh; Memphis; Chattanooga, Tenn.; Chicago; Washington; Denver; Houston; Indianapolis; Little Rock; Portland, Ore.; Richmond, Va.; San Francisco; Seattle; South Florida and Minneapolis.
"Our hope is that this offering helps raise awareness for this important issue and provides customers and consumers with tools to help support the efforts by National Center for Missing & Exploited Children and law enforcements to help bring missing children home," wrote Diana Kerekes, Comcast's vice president entertainment services, on the company's blog. "Over the years, we have had a strong track record of helping raise awareness for issues on-demand and online. Initiatives such as Police Blotter, Stand Up To Cancer and the Pink Ribbon Campaign are just a few examples.
"We took our experience from these and other campaigns to develop Comcast Missing Kids. In fact, we took much of the knowledge we gained from Comcast Police Blotter, a public service initiative that features profiles of fugitives and has helped law enforcement catch more than 90 criminals on-demand, to develop this partnership."