To Xfinity and beyond: Comcast to launch 4G in Nashville area

Starting today, Comcast will start rebranding all of its products and services under the brand name Xfinity in 11 major markets.

Comcast’s services in Boston; Philadelphia; Baltimore; Washington, D.C.; Chicago; Portland, Ore.; Seattle; Hartford, Conn.; Augusta, Ga.; Chattanooga, Tenn.; parts of the Bay Area; and San Francisco will now be known as Xfinity TV, Xfinity Voice and Xfinity Internet, with more markets to come later this year. (Don’t like the name change? The Chicago Tribune is interested in hearing alternative suggestions [1].

While the Xfinity name brand is cropping up in Chattanooga, the Nashville area won’t see the new branding until later this year, when it will coincide with the launch of Comcast’s 4G WiMAX broadband service, according to a story in The Tennessean.

Comcast resells the service, which it calls Comcast 2Go, through a partnership with Clearwire, which is backed by investors Comcast, Time Warner Cable and Sprint.

In other Comcast news, the nation’s largest cable operator is rolling its Project Cavalry digital conversion initiative into Rutherford County, Tenn., including Murfreesboro, Smyrna and Laverne, according to The Daily News Journal.

The changeover to digital is slated to occur around Mach 17 in Smyrna and Lavergne and around April 6 in Murfreesboro. Customers who aren’t digital subscribers in the above areas are being contacted in regard to getting digital terminal adapters.

Comcast’s digital upgrade reclaims enough analog bandwidth to allow the company to provide more products and services to customers, such as faster Internet speeds, more channels and more on-demand content. A Comcast spokesman said in The Daily News Journal story that subscribers could receive up to 19 additional channels once the analog-to-digital project is completed.

In a fourth-quarter earnings call earlier this month, Comcast said it expected to have its digital conversion project largely completed this year.