Comcast-owned thePlatform bulks up roster of video partners

Comcast’s thePlatform announced today that 24 new companies have been added to its partner program, which is called thePlatform Framework.

The new partners include CDNetworks, Google’s AdSense for Video and RadiantGrid Technologies. The new partners come from various sectors, including advertising and monetization, asset management, transport and protection, community creation and content delivery.

The company said that most of the new partners were currently in production or trials with customers of thePlatform with their respective technologies and product offerings.

More than 80 companies now participate in thePlatform Framework, which spans the entire ecosystem of online video, including: advertising campaign management systems, ad sales networks, analytics and reporting, content delivery networks, content protection, media formats, transcoding engines, payment processors, syndication outlets, video search and more. 

“In an increasingly robust online video environment, media companies want the flexibility to integrate and test new technologies that best suit their business needs without worrying about compatibility issues,” said Marty Roberts, vice president of marketing for thePlatform. “Our role is to make online video publishing a seamless process for our customers and allow them to easily publish their content regardless of the technical requirements. thePlatform’s Framework is key to that strategy, and it enables our customers to work with a wide variety of best-in-class companies in the online video space.”

thePlatform’s customers include BBC, Cablevision, CBS College Sports, CNBC, Comcast, Corus Entertainment, Cox Communications, ExerciseTV, Gannett/USA Today, Hit Entertainment, PBS, PBS KIDS Sprout, Sony BMG, Starz and Time Warner Cable.