Report: IPTV subs to total almost 40M homes in 2009
Telco IPTV subscribers will total nearly 40 million households worldwide by the end of this year.
Research group Parks Associates attributed the growth to “aggressive provider deployments,” but said the key to successful rollouts was incorporating multiple services, such as home networking, convergence in entertainment and communications features, and unique interactive services such as quality on-demand programming.
"Telco/IPTV services are a core part of successful digital home strategies, but the appeal of these services is strongest when they are part of a complete service package," said Kurt Scherf, vice president and principal analyst with Parks Associates. "To edge out incumbent pay-TV providers, telecom operators must move beyond the 'killer app' mentality and be holistic in their approach."
Parks Associates said in a recent white paper that the number of telco/IPTV households worldwide grew by nearly 80 percent in 2008, to exceed 20 million, and projected the growth rate will exceed 50 percent this year.
"Beyond multichannel lineups, telecom operators can differentiate, generate new revenue opportunities and pull subscribers away from competitors through service offerings that include interactive services, unique search and discovery elements, home networking and enhancements to customer support," Scherf said.