CBS, Scripps, Rainbow join the fold for Comcast Web trial
CBS and 17 cable networks have signed up to take part in Comcast’s On Demand Online trial that is slated to get underway this month.
CBS’s participation in the technical trial, which will include 5,000 Comcast subscribers across the nation, is notable because it’s the first broadcast network to allow its content to be accessed via Comcast portals Comcast.net and Fancast.com. CBS is also the only national broadcaster not to take part in Hulu.
Comcast said yesterday that it was also partnering with Cablevision’s Rainbow Media, Scripps, AETN, MGM Impact and BBC to bring content from 17 more cable networks to consumers through Comcast’s On Demand Online service.
The new content for the On Demand Online trial will initially include select full-length TV episodes and movies, such as “The Prisoner,” “Bridezillas,” and “Keeping up with the Kardashians.”
The full list of shows are from cable networks including A&E, AMC, BBC America, DIY Network, Fine Living Network, Food Network, Hallmark Channel, HGTV, History, IFC, MGM Impact, Sundance Channel, WE tv, E! Entertainment, The Style Network, G4 and FearNet.
“We are thrilled to partner with all of these popular cable networks to significantly expand the premium content available for the On Demand Online trial,” said Matt Bond, executive vice president of content acquisition for Comcast. “Our goal for On Demand Online is to create a consumer-friendly service that significantly expands customer options to access their favorite TV content on any platform at any time, and we are pleased that so many content providers are partnering with us to make this goal a reality.”
Last month, Comcast and Time Warner announced that they were jointly working on a set of principles called “TV Everywhere.”  The principles were designed to serve as a framework to facilitate deployment of online television content.
Comcast previously announced participation from HBO, Cinemax, TNT, TBS and Starz Entertainment .