Report: Providers lack place-shifting strategies
As if more evidence were needed that there is increasing consumer demand for anything-anywhere communications, one-third of U.S. broadband households say they are looking for ways to access their stored media content from outside of the home.
This demand for remote access will guide future networking plans among service providers, according to Parks Associates, which conducted the survey. The firm forecasts that more than 50 million households worldwide will be using place-shifting solutions outside of the home by 2012.
The problem is that currently there is no coherent strategy to facilitate remote viewing of content stored in the home, according to Parks Associates. As a result, third-party vendors have moved into this space, hoping to establish themselves within this developing market.
Kurt Scherf, vice president and principal analyst for Parks Associates, said: “Service providers are experimenting with different ways to provide remote access to content. As the mobile phone becomes an integrated communications and multimedia platform, we expect remote access to be a significant part of the bundling strategies for all major providers. We will watch closely as service providers develop and test different strategies to leverage the set-top box platform to facilitate two-way content flow between the home and portable devices.”
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