Ad Age: Verklin to steer Project Canoe
AdAge.com reported yesterday that David Verklin was stepping down as the CEO of Aegis Media Americas, while citing unnamed executives who said that Verklin has been tapped to lead the cable industry’s Project Canoe.
Project Canoe is an industry-wide initiative that seeks to build a common advertising platform to serve up the two-minute spots that cable operators have in their systems for advertising and media agencies across the nation. This single point of entry will allow the cable industry to offer ads to specific regions, track when the ads were played out and help cable nab some of the advertising dollars that are currently going to broadcast networks or the Internet.
In March, The New York Times reported that Time Warner Cable, Comcast, Cox Communications, Charter Communications and Bright House Networks were investing $150 million in Project Canoe. The cable operators also hired a search firm, Spencer Stuart, to aid them in finding an executive to head up Project Canoe.
According to Advertising Age, the cable operators are looking for an executive with agency experience to lead Project Canoe, and Verklin seems to fit the bill.
Verklin, who has been with Aegis Media for 10 years, said in yesterday’s Advertising Age story that he was exploring his options and that he had not accepted a position with another company.
Sarah Fay, CEO of Carat U.S. and Isobar, will take over as CEO of Aegis North America. Aegis Media Americas is being split into Aegis North America and Aegis Latin America following Verklin’s departure.
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