TiVo lowers the DVR bar
In a major effort to drive digital video recorder (DVR) subscriptions TiVo Inc.  is selling its Series2 40-hour box for $49.99 -- after a $150 mail-in rebate.
TiVo is making subscription additions a priority in the wake of a decision by DirecTV  to stop marketing the TiVo service later this year as the DBS leader introduces DVR technology from NDS Group . Of the 3.6 million subs reported by TiVo in Q2, 2.3 million came way of DirecTV.
The DVR pioneer is coupling the big rebate with a national contest to find a "TiVo Ambassador" to spread the word about how time-shifting changes the way people watch television.