Cox Communications has launched a new digital video recorder service in its Northern Virginia systems with Scientific-Atlanta's Explorer 8000. Cox is offering the service for $9.99 per month, plus a monthly lease fee of $9.99 for the integrated DVR set-top.
Cox, like other MSOs, is gradually warming to the DVR concept. In February, Cox initiated a full-market DVR service trial in Gainesville, Fla.
The MSO, already a strong proponent of bundled broadband services, said it will leverage the DVR offering to complement its digital video, high-definition television and high-speed data services.
Despite Cox's latest move into the DVR realm, at least one research group suggests that consumer awareness and interest in the DVR segment–at least for the moment–has grown stagnant.
Leichtman Research Group (LRG), citing a survey of 1,250 U.S. households, said only 1 percent of cable and DBS subscribers reported having a DVR. Moreover, a mere 17 percent of those surveyed "expressed strong interest" in the technology–a figure that remains unchanged compared to an LRG survey conducted last year.
In a nod to Cox's approach, LRG's survey also showed that 55 percent of those most interested in DVRs would likely sign up if the cost was $9.95 per month, along with a cable subscription.