Why wait? iTV is already here.
Liberty Livewire, ACTV, Motorola, OpenTV and Universal Electronics have joined forces to demonstrate existing technology that marries television and the Internet into an interactive television experience. The existing technology means that consumers can enjoy the benefits now without waiting for the deployment of advanced technology.
The five companies will demonstrate current-technology interactive television at the Western Show, Nov. 29 through Dec. 1 at the Los Angeles Convention Center.
Interactive TV is available today in a variety of configurations, according to Liberty Livewire:
A two-box, two-screen experience utilizing ACTV's HyperTV software in which television programming is delivered via a TV set and synchronous Web content is delivered via an Internet-connected PC located in the same room.
A richer content experience when the PC is connected via a cable modem
A one-box, one-screen environment using OpenTV digital TV software in current-technology digital set-top boxes, including Motorola's DCT-2000 or DCT-5000+ platforms;
An enhancement of the one-box, multi-screen system which features UEI's wireless, hand-held touch screen control device, the Mosaic, which downloads the interactive content to individualize the interactive experience.
"As five leading principals in key positions along the interactive technology pipeline, we want to interject a voice of reality amid the chatter that interactive TV continues to be elusive," said David Beddow, CEO of Liberty Livewire. " We are demonstrating that the interactive experience is already here,"