VOD goes Hollywood… almost(2)
AT&T Broadband is teaming up with DIVA to launch video-on-demand services to AT&T digital customers in the San Francisco Bay area, Los Angeles and Pittsburgh. Initial markets will include several communities in the East Bay area of Northern California; Westchester and Culver City in greater L.A.; and Aliquippa, Baden, Carnegie and McKeesrock in metropolitan Pittsburgh. AT&T expects to launch the service in these communities during the coming months. As previously announced, AT&T is testing the DIVA product in Atlanta and expects to commercially deploy the offering there by the end of the year. AT&T plans to use DIVA's turnkey solution for headend equipment, software and content for commercial deployment in these new markets, as it is in its initial deployment in Atlanta.