Paid in full?
Philips, Trintech Group to develop set-top based EPS
Philips Digital Networks and Trintech Group have formed a partnership to provide a t-commerce payment solution allowing TV audiences to securely pay for products purchased via their set-top boxes.
Philips manufactures digital set-top boxes for cable, satellite, and terrestrial reception, which support interactive TV applications and Internet access. Combined with Trintech's PayWare eIssuer and PayWare mAccess payment technology, consumers can purchase products, made available to their TV screens from online merchants, via the set-top box.
t-commerce provides a new channel of sales opportunity for online merchants with the ability to present products in new ways through the cable/TV channel.