NCTA shuffles top-MSO ranking to include satellite, telco providers
Recently, I was reading a press release from Bright House Networks that referenced it being the nation’s seventh-largest MSO. Since I was so used to writing that BHN was the sixth-largest MSO, I asked a Bright House media rep about the lower ranking, and she said that Verizon had recently surpassed it to become the sixth-largest MSO.
Turns out BHN is actually the ninth-largest Multichannel Video Programming Distributor, according to the National Cable & Telecommunications Association’s new rankings. In the current rankings , DirecTV and Dish Network are ranked second and third, respectively, behind Comcast for the number of basic video subscribers.
The inclusion of Dish and DirecTV pushed Time Warner Cable, Cox Communications, Charter and Cablevision down the rankings to spots four through seven before we get to Verizon at eighth, and then BHN at ninth.
As for the reasoning behind the addition of telco and satellite providers to the list, an NCTA spokesman wrote the following: “The list is top-25 MVPDs, so the others should naturally be included … certainly demonstrates that there is plenty of competition in the marketplace and helps dispel the myth that cable has a dominant position.”
As CED’s Editor-in-Chief, Brian Santo, pointed out in regard to BHN being ranked lower, the customers probably don’t care about the rankings anyway, they just want their video service to work like it’s supposed to.
By the book, the NCTA’s current ranking of top MSOs is correct, but I guess I can still call BHN the sixth-largest cable operator in the nation.