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Piksel exits stealth mode with SaaS video system

Wed, 08/20/2014 - 12:23pm
Brian Santo

Piksel has emerged from stealth mode after about a year of product development to launch an over-the-top video platform built on a set of software modules.

The Piksel Video Platform has a services-oriented architecture (SOA) – which the company calls the Piksel Palette – with modules that address encoding, digital rights management (DRM), authentication, and a range of other functions.

The modules can all be used together or, because they are based on open standards, customers can select only those modules they need and incorporate them into their own systems.

Legacy infrastructures can be combined with the new capabilities of the Piksel Video Platform, regardless of whether the content owner, distributor or aggregator needs back-end services like content ingest and management or front-end user experience functionality, the company said.

The platform is available on a SaaS (software-as-a-service) business model.

The company as presently constituted is only a year old, but it is based on key remnants of KIT Digital, a company that started an acquisition spree in 2008 that ended with the company’s declaration of bankruptcy in 2013.

Piksel chief commercial officer (CCO) Kevin Joyce explained that one of KIT Digital’s failures was its inability to integrate all the companies it purchased.

From the sprawling conglomerate that KIT Digital became, Piksel extracted five of its acquisitions: Ioko 365, Polymedia, Kewego, Multicast and Megahertz. 

During the past year, Piksel has been developing the new Piksel Video Platform while maintaining installed systems of existing customers, who include BskyB, AT&T, Liberty Global, and others, Joyce said.

The company also does integration work involving Mediaroom installations for Ericsson, which is also a competitor, along with companies that include Ooyala, thePlatform, and Huawei, Joyce said.

Piksel brought in $120 million in revenue last year, and is profitable, he noted.

None of the company’s legacy customers is using the new Piksel Video Platform, though they now have the option of migrating to it, Joyce said. There are still some Tier 1 companies that are potential customers, but the market is maturing to the point where the Tier 2 and Tier 3 markets are becoming ready to invest in the technology that Piksel is selling.  

“We know that consumer demand for great content has never been stronger and that those in the content business must find ways to maximize this opportunity,” said Joyce. “Piksel’s focus on offering a customer-focused architecture for its solutions puts us in a very strong position to help content owners, aggregators and distributors build strong and sustainable business roadmaps without it costing the earth. This is about easily building on what you already have, both technologically and from a business model point of view, rather than rip and replace a tool which is outdated and expensive to maintain. The SaaS element of the Piksel Video Platform opens up a raft of engagement possibilities for Piksel customers that are committed to delivering advanced, personalized OTT services.”

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