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Verizon DMS, thePlatform, form strategic alliance

Thu, 07/31/2014 - 11:42am
Brian Santo

Verizon Digital Media Services and thePlatform have combined the former’s suite of video services and the latter’s mpx video-management system to form a system they say performs everything from content management to multi-screen delivery.

Customers will be able to manage the IP video solution from a single Web-based console, controlling both thePlatform’s cloud-based video publishing and management platform and Verizon’s video workflow solution (which includes single-format media processing for playback across devices) and content delivery network. VDMS got into the CDN business with its acquisition of EdgeCast.

Customers can use the combined to support a number of services and features that include dynamic ad insertion, closed captioning and analytics.

Customers will be able to manage files and metadata; set business and monetization policies; enforce content viewing rights; provision video players; and distribute videos to their own websites, third-party sites, smartphones, tablets, game consoles and more, the two said.  

VDMS and thePlatform, calling their relationship a strategic alliance, will jointly sell the integrated system. The companies said they worked together two accounts in recent months.

They include the authenticated TV Everywhere experience for REVOLT TV (www.revolt.tv), a music cable channel available to 50 million individuals across television, Web, digital and mobile devices, and Bellator, a mixed martial arts league co-owned by Viacom, which recently launched a new version of its web-based presence.

Said Marty Roberts, co-chief executive officer of thePlatform: “We’ve worked with EdgeCast Networks for many years, and our customers have benefitted from the world-class performance, availability, scalability and security that its delivery network provides. The combination of EdgeCast Networks with Verizon Digital Media Services video solutions complements our cloud-based online video platform. We’re broadening our relationship with Verizon Digital Media Services to enable joint customers to create better tailored solutions, reduce operational complexity and expand their video businesses.”

Chris Carey, chief product officer of Verizon Digital Media Services, said, “This is a win-win for both companies, expanding market reach as well as delivering a comprehensive solution to customers.”

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