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Comcast Business wraps up Choice hospitality deal

Wed, 07/09/2014 - 3:13pm
Mike Robuck

Choice Hotels International has picked Comcast Business as a qualified vendor for its triple play service offerings.

Choice Hotels has more than 5,000 franchises located across the nation. Choice Hotels includes brands such as Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotels & Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotels.

“In the hospitality industry, the key to building brand loyalty is to deliver a consistent, high-quality experience, especially in meeting guest expectations for reliable, high-speed Internet access and a robust HD solution,” said Alex Sewell, executive director, emerging markets, Comcast Business. “Choice Hotels has a rich history of implementing technological innovations for their guests, including offering the first global hotel application for the smart phone, and we look forward to working with their franchisees to provide our advanced technology solutions.”

In order to recruit a consistent set of vendors that can offer the best services for its franchises, the Choice Hotels Procurement team evaluates hundreds of potential vendors, who have to meet various standards to be selected as a qualified vendor. The selection criteria include the ability to provide national or regional service, competitive pricing, strong experience with hospitality clients, a track record of successful business operation and financial stability, the ability to fulfill orders for its 5,000 domestic franchisees, and having standards and systems for continuous improvement.

Last year Comcast packaged up its Ethernet, Internet, video and voice services into a new product suite that was designed specifically for hotels and motels.
 Comcast Business Hospitality is available across Comcast’s entire footprint. With Comcast Business Hospitality, hotels and motels can offer their guests Internet connectivity, voice services and up to 60 high-definition channels in each room. Comcast said the services could scale quickly to meet growing business needs, seasonal demands and other peak usage periods.

The hospitality sector is a growing vertical for cable operators and other service providers. Time Warner Cable, Bright House Networks, Dish Networks and Cox Communications also offer various hospitality-related services. 

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