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Harmonic allies with Adobe for multi-screen ad insertion

Fri, 04/04/2014 - 1:26pm
Brian Santo

Harmonic’s multiscreen transcoding and delivery system now supports workflows compatible with Adobe Primetime's ad insertion capabilities.

This workflow is compatible with the Adobe Primetime platform, which enables pay-TV service providers and broadcasters to insert advertising as well as manage program substitution and blackouts for any device with access to the web. 

The Harmonic Multiscreen Ad Insertion solution includes Harmonic's ProMedia Live real-time multiscreen transcoder, ProStream with ACE real-time transcoder, ProMedia Origin multiscreen packager and streaming video server, MediaGrid shared storage, as well as the WFS file-based workflow engine, which manages ProMedia Carbon or ProMedia Xpress file-based transcoders to prepare ad content for delivery.

Kirssy Valles, senior solutions marketing manager at Harmonic, claimed the combination makes Harmonic the only vendor with a content preparation solution that includes both live and file-based transcoding, packaging, origin server, and storage for multiscreen ad insertion.

Using the Harmonic Multiscreen Ad Insertion solution with Adobe Primetime ad insertion, operators can also manage blackouts and program substitutions, eliminating program restriction and content rights issues.

Configuration, monitoring, and management can be provided by Harmonic's NMX Digital Service Manager video network management system. 

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