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ThinkAnalytics, SeaChange forge global reseller agreement

Wed, 01/15/2014 - 12:46pm
Mike Robuck

Search and recommendation vendor ThinkAnalytics and SeaChange International announced this morning that they had signed a global reseller agreement.

With the deal in place, ThinkAnalytics has integrated its search and recommendation engine into SeaChange’s Adrenalin backoffice platform.

"Multi-screen television content is going deeper and incorporating OTT, so rapid presentation of the right content amid limitless choices is more vital than ever for subscriber satisfaction," said George Kajos, general manager, platform business, SeaChange. "SeaChange and ThinkAnalytics are already showing successful collaboration in deployments with large cable providers in the U.S. and Europe and we're in pursuit of new opportunities together. We anticipate this partnership will help motivate more providers to establish rich multi-screen services."

The joint offering will enable video service providers and content owners to deliver multi-screen television with the advantages of personalized and intuitive content discovery.

"Working on this solution with SeaChange was a natural choice, as both companies have a history of working side-by-side in customer deployments around the world," said Peter Docherty, founder and chief technology officer, ThinkAnalytics. "The solution enables delivery of more personal and targeted experiences, including multi-lingual, linear, VOD, OTT and sports content, across multiple screens for service providers around the globe."

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