NBCU/Comcast tee up deal with 49ers, Levi’s Stadium
Comcast and NBCUniversal have struck a wide-ranging, 10-year deal with the San Francisco 49ers to provide a range of services at the new Levi’s Stadium.
Hooking up professional sports stadiums with its Ethernet and Wi-Fi services is nothing for new Comcast, but the deal with the 49ers also included programming elements as well. The new stadium, which replaced venerable Candlestick Park, will host the 49ers this fall when the next NFL season gets underway.
"Located in the heart of Silicon Valley, Levi’s Stadium will feature new and exciting ways for the team’s fervent and tech-savvy fan base to experience a live event, from ubiquitous Wi-Fi to innovative mobile applications and rich video content," said Bill Stemper, president, Comcast Business. "This partnership is representative of how Comcast, by deploying our full suite of consumer and business products, can deliver reliable, high-capacity Internet connectivity for fans, media and stadium employees while supporting various multimedia initiatives."
The 68,500-seat, open-air stadium, which will host Super Bowl L in 2016, will showcase Silicon Valley innovation and feature stadium-wide Wi-Fi access, mobile connectivity, IPTV, and HD video boards measuring over 13,000 square feet. The stadium will also feature a ticketless, cashless infrastructure designed to increase convenience for attendees.
Comcast pulled together various business units in order to provision the stadium, including Comcast Cable, Comcast Business, regional sports network Comcast SportsNetBay Area and NBC-owned NBC Bay Area. The financial terms of the deal weren’t available.
Through redundant, dual10 Gbps Ethernet dedicated Internet lines, Comcast is providing fiber-based Ethernet Internet access throughout Levi’s Stadium. It’s also offering video services, free Wi-Fi access for fans, and cloud-based voice and unified communications services for employees at the stadium and at the team’s corporate offices.
The team’s stadium and front office employees will have access to cloud-based video and unified communications services, including a mobile app that forwards calls anywhere in the world, through Business VoiceEdge.
On the programming side, Comcast SportsNet Bay Area will build a new, state-of-the-art 1,000 square foot TV studio – CSN Bay Area Studios at Levi’s Stadium – for game day broadcasts and other 49ers-related programming on CSN Bay Area and NBC Bay Area.
Comcast will also provide the in-house video feed to all television monitors at the stadium, as well as video services in specific areas of the venue under the company’s Xfinity brand.
On the branding front, interactive Xfinity kiosks will be installed throughout the stadium, allowing attendees to sample Xfinity products and have a hands-on interaction with new technology.
Comcast’s “Xfinity Couch” will be built into two locations within the stadium, allowing a select number of fans to view the games from the couches.
"The mission for Levi’s Stadium has always been to create an unparalleled game day experience through the use of innovative technology," said 49ers CEO Jed York. "Comcast is the perfect partner to help us achieve that goal, as the services they provide will allow our fans to customize their individual stadium experience through the use of their own mobile devices."
Comcast Business has made deals with various professional teams around the nation including the Boston Red Sox, Philadelphia Phillies, Denver Broncos, Washington Nationals and Boston Celtics. AT&T has installed Wi-Fi services at Sun Life Stadium, home to the Miami Dolphins, and AT&T Park in San Francisco.