Programmer Up picks Comcast Wholesale for content delivery

Thu, 12/19/2013 - 12:58pm
Mike Robuck

Up, which specialize in family programming, has picked Comcast Wholesale business unit’s Comcast Media Center to provide multi-content delivery services.

The Comcast Media Center (CMC) is handling channel origination and transmission services for UP from its playback platform. The Comcast Wholesale facility originates Up in HD format as well as down converts the channel into SD, to help make Up available in both HD and SD.

In addition, Up is using the Comcast Wholesale facility’s VOD content delivery platform to manage delivery of its VOD programming, which includes its originals, premieres, series and specials.

“We have been pleased with the quality of service provided by the Comcast Wholesale facility for the past three years as it allows us to manage our VOD distribution and successfully address a number of our cross-platform content distribution requirements while also assuring a consistent, high-quality experience of our brand across multiple viewing devices,” said, Rex Humbard, senior vice president, production and operations, Up. “The multichannel origination operation is extremely efficient and effective and allows us to benefit from the economies of scale similar to those enjoyed by network groups that operate their own facilities.”

CMC’s VOD footprint encompasses cable systems across multiple multichannel video programming distributorsserving more than 56 million VOD-enabled households across the nation and in Canada.

 “As an established television network, Up is very familiar with the requirements and importance of a quality network origination experience,” said Matt McConnell, senior vice president and general manager of Comcast Wholesale. “We are looking forward to the opportunity to bring that level of quality to their linear channel origination and also extend it to the viewer’s experience of the network’s VOD content through our integrated content management solution.”



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