TWC, BHN extend carriage deal with Sprout
Time Warner Cable and Bright House Networks have extended their carriage agreement with children’s network Sprout.
The deal brought Sprout into new cable operator markets, including Los Angeles, New York, Orlando, Fla.; Syracuse, Rochester and Albany, N.Y.; Austin, Dallas, San Antonio and Corpus Christi, Texas; Honolulu, Hawaii; Kansas City, Miss. and more.
“We’re delighted to increase our distribution of Sprout for our customers with pre-school children,” said Andrew Rosenberg, senior vice president, content acquisition for Time Warner Cable. “It’s valuable programming for our customers and their families and we look forward to making it available across our footprint.”
Time Warner Cable and Bright House Network subscribers can access Sprout content via its “Kids On Demand” VOD platform, which includes "The Chica Show," "Noodle & Doodle," "Pajanimal,” “Caillo,” “Sesame Street,’” “Lazytown” and “Tree Fu Tom.”
With the extended agreement, Sprout now reaches 60 million homes.
“We have such strong momentum as we hit this important distribution milestone of 60 million homes,” said Sprout president Sandy Wax. “It’s such a great opportunity for us to expand our partnership with Time Warner Cable and broaden our distribution as we maintain our commitment to creating the very best original content and delivering it to preschoolers and their families.”