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Deutsch LA picks Comcast AdDelivery for TV commercial distribution

Thu, 11/07/2013 - 12:35pm
Mike Robuck

Deutsch LA is serving up commercials for several clients via Comcast AdDelivery, the latter of which is a business unit of Comcast Wholesale.

Deutsch LA, which is an interpublic company, is initially using Comcast AdDelivery for two of its clients, Volkswagen and the California Milk Advisory Board.

"As television spots continue to be an important asset in the marketing arsenal to our clients, Comcast AdDelivery proved to us that they could meet our demanding level of execution by providing a high quality, extremely reliable and cost-effective digital asset management solution," said Vic Palumbo, director of integrated production and partner at Deutsch LA.

AdDelivery taps into Comcast’s 100G fiber backbone for reliable and rapid delivery of HD and SD ads electronically to all media destinations across the country. Its footprint includes the majority of broadcast and cable networks, local broadcast stations, cable and other multichannel video distributors, radio stations, and online video web publishers across the nation.

“We are very pleased to add the LA office of Deutsch Inc. to the growing list of major advertising agencies and creative houses who have entrusted us to deliver their video assets,” stated Matt McConnell, senior vice president and general manager, Comcast Wholesale. “Our experience in managing advertising for the Comcast businesses, coupled with our access to world class content solutions, allows us to offer the agency and the leading brands it represents unparalleled quality, efficiency, reliability and performance.”

Comcast AdDelivery provides asset management and distribution for over 10,000 national, regional and local advertisers. Comcast AdDelivery is a web-based application, so advertisers and their agencies can access Comcast AdDelivery for video asset distribution from any location, and is widely used by postproduction and dubbing houses.

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