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ThinkAnalytics tees up sports recommendations

Mon, 09/09/2013 - 1:06pm
Mike Robuck

ThinkAnalytics has kicked off a new sports metadata library, which is called ThinkSports, that enables personalized recommendations for viewers’ favorite teams, athletes and sporting events.

ThinkSports integrated Thuuz Sports’ service to offer personalized sports recommendations with support for more than 50 sports across 20 countries, and in 17 languages. It combines comprehensive sports event-related metadata in multiple languages with the ability to provide personalized multiple recommendations across various devices.

ThinkSports allows viewers to track live and upcoming matches and events, as well as event highlights and athlete interviews, from their existing electronic program guides.. ThinkSports rates all live and upcoming matches that are of interest to each sports fan on a scale of 0-100 to enhance the personalized viewing experience.

“Given the critical role of football in European pay-TV, baseball in North America and cricket in India, for example, offering specialized applications to deliver personalized recommendations represents a new way for operators to increase their audience figures for televised and streamed sporting events,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. “ThinkSports helps expose consumers to a wider range of sporting content than they would normally discover for themselves, while keeping pace with the enormous volume of metadata that is constantly updated for sporting events.”

Part of ThinkMetadata, ThinkSports represents the largest global source of pre-tagged metadata for sports and is expanded on a daily basis, according to ThinkAnalytics. ThinkSports lets cable operators offer their subscribers recommendations for live and recorded sporting events across TV, Web or mobile devices.

The platform is available as a cloud-based, on-premise or hosted solution.

ThinkAnalytics has a customer base of over 50 operators worldwide serving more than 130 million licensed subscribers. Customers include: Cox Communications, Liberty Global, BSkyB, Swisscom, Unitymedia in Germany, Zon in Portugal, and Nordic operator Canal Digital. 

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