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Tata's cloud-based service offers HEVC encoding

Fri, 09/13/2013 - 12:51pm
Brian Santo

Tata Communications’ cloud-based video service is now offering the option to encode video using HEVC (High Efficiency Video Coding), relying on Harmonic Inc.'s ProMedia file-based transcoding technology.

Tata Communications' Cloud Transform service gives broadcasters, content owners, and media services companies access to carrier grade transcoding, on demand, to prepare video for multi-screen delivery.

"Together, Harmonic and Tata Communications are offering a reliable carrier-grade encoding and transcoding service that provides Tier 1 operators with easy access to HEVC support with the capacity, speed, and security required for delivering high-quality web and mobile services," said Sameer Kanse, business head of Tata Communications' Media Services. "Our Content Transform service leverages Harmonic's ProMedia broadcast-quality transcoding to provide the industry with an end-to-end, secure delivery model for accelerated file transfers, reducing their capital expenses while at the same time maintaining a high-quality service for viewers."

HEVC compression can lead to a 50 percent bandwidth saving and video quality advantages, in a timely and cost-effective manner. A broadcaster can provide higher-resolution video, including Ultra HD, to multiple screens using the same bandwidth previously required to transmit video with previous compression technologies.

Tata Communications' private cloud enables broadcasters to transcode large libraries of video assets without investing in new hardware or their own onsite private cloud. 

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