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Microsoft adopts Jinni's discovery tool for Xbox

Fri, 09/06/2013 - 1:14pm
Brian Santo

Microsoft has signed a multi-year contract to use Jinni’s discovery software on its Xbox.

Microsoft has open ambitions to evolve the Xbox from a game console to a home gateway, and adopting its own content search & discovery interface is another step in that direction. Yesterday, the company closed the sale of Mediaroom to Ericsson.

Jinni’s Entertainment Genome uses knowledge of every show and movie in the Xbox Video catalog to help the Xbox recommendations system connect Xbox users to content they might favor watching. Like other recommendation technologies, Jinni’s incorporates user’s viewing history to refine its suggestions.

Dave Alles, Xbox general manager, said “Our goal is to make it effortless to get you to entertainment you’ll truly love.  Pairing Jinni’s Entertainment Genome with other key advances such as Conversational Understanding, makes finding something to watch on Xbox as fun as watching it.”

Jinni has based its search & discovery system on the metaphor of genetics. It evaluates content for thousands of characteristics – which it refers to as genes. Genes are assigned to each title to describe mood, style, plot, setting and more.

New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution, the company explained.

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