IBC: SeaWell, Civolution join forces on multi-screen security
SeaWell Networks has teamed up with Civolution on a joint multi-screen security offering that is being shown at IBC2013 in Amsterdam.
The collaboration bulks up SeaWell's multi-screen security framework by adding scalable, per-session watermarking for TV Everywhere and over-the top (OTT) services.
The platform combines the edge-based, per-session encryption capability of SeaWell's Spectrum Session Delivery Controller with Civolution's NexGuard forensic watermarking technology. The end result is operators can to detect the watermark to identify the source of content theft, and then take action on an individual user basis.
“Civolution's NexGuard watermarking technology has a proven track record for protecting pre-release content, digital cinema and pay-TV services," said Brian Collie, CEO of SeaWell Networks. "Our collaboration further improves our multi-screen security framework for cable and IPTV service providers, allowing them to offer an efficient watermarking value-added service that establishes a complete chain of custody between customers and broadcast partners."
The platform identifies each streaming session and creates an imperceptible, uniquely watermarked video stream at the network edge without impacting the viewer's experience. Each stream is then repackaged for any adaptive bit rate (ABR) format, delivered to the end-user device, and encrypted and protected with DRM on a per-session basis. Through SeaWell's dynamic manifest manipulation capability, the offering is compatible with targeted ad or alternate content insertion.
"Real-time piracy of premium content can significantly impact pay-TV service providers' business. It limits the potential of selling high-end subscription packages, introduces a risk of subscriber churn and can lead to revenue loss," said Jean-Michel Masson, SVP Watermarking Solutions, Civolution. "By combining Spectrum's per-session based capabilities with Civolution's unique stream identification, we are introducing a powerful deterrent against piracy, thereby removing this threat."