Bright House Networks’ HD hospitality service blossoms in Fla.
After making its debut last year, Bright House Networks Business Solutions’ “Set Back Box”—based HD video service is gaining traction throughout hospitality markets in Orlando and Tampa Bay, Fla.
The set back boxes, which are provided by ADB, are unobtrusive devices that are mounted to the back of TVs in the hotels. The boxes enable the delivery of more than 70 HD channels, free VOD, and an interactive programming guide over Bright House Networks’ HFC plant.
Bright House Networks recently signed an agreement to provide hospitality solutions, including the Set Back Box (SBB), to the Holiday Inn Express properties in Melbourne and Clermont, Florida.
“We are thrilled to begin offering our guests Bright House Networks’ advanced hospitality solutions, including their Set Back Box technology,” said Rehana Mohamed, general manager at Holiday Inn Express Melbourne. “We can now help guests feel a little more at home while traveling by giving them the same comfortable and easy TV experience
Bright House Networks said the service provided an “in-home” viewing experience in hotel rooms that is similar to what hotel guests have in their homes. Time Warner Cable Business Class has also launched a set back box-based HD service for its hospitality customers.
“Our innovative Set Back Box makes it easy for our hospitality customers to provide great service to their guests,” said Craig Cowden, senior vice president, network engineering, operations and enterprise solutions, Bright House Networks. “We are pleased that our customized products and services are able to help more properties throughout the Orlando and Tampa areas enhance their guests’ TV viewing experience with more HD channels and an interactive channel guide.”
The SBB also serves up a co-branded interactive menu similar to what guests are used to in their homes. Channels include ESPN, CNN, Discovery, HBO and 25 free VOD offerings.
The SBB encrypts and decrypts premium channels such as HBO and Showtime, so that hotels no longer need Pro:Idiom televisions to receive premium channel services. It also provides hotels the ability to create custom channels for their own programming and information, as well as the ability to manage programming and parental controls through a management portal.