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New Ensequence COO adds to his staff

Mon, 08/12/2013 - 1:19pm
Brian Santo

Ensequence continues to expand its executive suite with the addition of Gary Perrelli as senior vice president, interactive sales – content providers.

Last week, the company hired David Kline, once the president of COO of Cablevision Media Sales, as its COO.

Perrelli had been vice president, national accounts and affiliate advertising sales for the Disney and ESPN Media Networks. Earlier in his career, Perrelli served as director of new business for ESPN from August 2001 to September 2002, managing the day-to-day relationships with all of ESPN's brand assets and ESPN's league partners.  He also spent time as vice president/area director for AT&T Broadband and held a variety of positions at Cox Communications, lastly as vice president and general manager of the New England Region.

Ensequence hired Perrelli to work with programmers to develop interactive TV experiences across various distribution platforms. He will report directly to Kline.

Earlier in his career, Mr. Perrelli served as Director of New Business for ESPN from August 2001 to September 2002, managing the day-to-day relationships with all of ESPN's brand assets and ESPN's league partners.  He also spent time as Vice President/Area Director for AT&T Broadband and held a variety of positions at Cox Communications, lastly as Vice President and General Manager of the New England Region.  He also held positions at Storer Communications and Bailey, Moore and Glazer.

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