Fandango is buying Quantum Loyalty Solutions Inc. to ramp up its promotional movie ticket and gift card business.
Financial terms were not disclosed.
Quantum owns Hollywood Movie Money, which offers a type of currency that can be used at the movie theaters that recognize it. The company also helps to link up brands with movies through Hollywood Movie Money promotions and customer loyalty programs.
Fandango provides online and mobile ticketing to more than 21,000 movie screens across the U.S.
The transaction will allow Hollywood Movie Money users to redeem many of their rewards through Fandango's website and mobile apps.
The deal is expected to close in the third quarter.
Fandango is an NBCUniversal company, which is in turn owned by Comcast Corp.