Rogers backs up advertised data speeds with tests
Rogers Communications teamed up with broadband performance tester SamKnows to prove that it was making good on its advertised broadband speeds.
Overall, SamKnows found that all of Rogers’ current broadband tiers exceeded 100 percent of its advertised download and upload speeds based on the independent testing. Rogers said it was the first service provider in Canada to conduct a home-based speed-testing program.
"Canadians are among the highest users of the Internet in the world, and with everything moving online, the Internet has become the foundation of the home," said John Boynton, executive vice president and chief marketing officer of Rogers Communications. "We've made significant investments in our network infrastructure allowing us to offer faster download speeds. This new independent test shows that we're delivering the Internet speeds we advertise to give our customers added assurance that they're getting what they pay for."
Last month SamKnows recruited a total of 800 Rogers data subscribers that agreed to install its Whitebox hardware in their homes to measure their download and upload data speeds. Of that 800, 212 were tossed for various reasons. While the Whitebox measuring technology can be embedded in devices, Rogers’ customers hooked them up to their cable modems via wireless routers or wired connections.
Using the same metrics, test parameters and testing schedule as the Federal Communication Commission’s 2013 Measuring Broadband America project, the upload and download tests were conducted on a series of “off-net test nodes.” Overall, approximately 200,000 speed tests were conducted.
Roger’s Speedboost technology pushed the download speeds to at least a minimum of 134 percent of the advertised speed based on 24/7 results. Rogers also offers Speedboost on the upstream, but there were no significant speed increases except for the 6 Mbps package.
Rogers vs. U.S.
Rogers’ peak-hour average of 106 percent of advertised speeds exceeded the United States average of 97 percent. Using the FCC’s results, it also beat the U.S. cable operator average of 99 percent, and easily topped the U.S. DSL operator average of 85 percent.
In the same vein, Rogers’ 24- hour average of 107 percent exceeded the U.S. average of 102 percent as well as the U.S. cable operators’ average of 104 percent.
During peak hour usage, Rogers’ performance declined by 1 percent on average while U.S. cable operators saw an average decline of 5.5 percent.