Thanks to a new multi-year distribution agreement, Outside Television is now available to the National Cable Television Cooperative’s (NCTC) 950 plus members.
The addition of NCTC’s members to Outside Television’s other core distribution partners, which includes Comcast, makes the two-year old independent network available to more than 40 million homes across the nation. The new agreement was announced at The Independent Show, which got underway yesterday in San Diego.
“Today’s video landscape is incredibly dynamic, and independents keep striving to fulfill cable’s original promise – delivering high-quality programs to serve and inspire a specific lifestyle,” said Dennis Gillespie, senior vice president of distribution for Outside Television. “Outside is pleased to join the thousands of local systems NCTC members represent as future partners in our stated mission to encourage people to develop their own intense appreciation for the world outside.”
Outside has partnered with top adventure producers, including Red Bull, IMG, Warren Miller Entertainment, Teton Gravity Research, and Reel Rock, and is backed by sponsors such as Nissan, Ford and The North Face.
"Outside TV brings a broad variety of content to those seeking to enhance their outdoor lifestyle," said Judy Meyka, NCTC’s EVP-Programming. "Our independent operators and independent networks like Outside share a bond that's becoming more important than ever, and so we're happy to offer our more than 950 local operators an opportunity to bring Outside TV to their customers."
Outside inked a deal in June of last year with Comcast. Comcast began with core systems in key cities including Boston, Chicago, San Francisco, Houston, Miami, Atlanta, Seattle and several others, boosting Outside’s availability to nearly all Comcast households within the new network’s first year.