T-Broad, which is Korea’s largest cable operator, has selected Alticast’s Windmill Ecosystem to provision its new user interface and next generation services.
Alticast’s HTML5-based Windmill platform features a modular approach that allow cable operators to cost effectively build and deploy services. With HTML5, T-Broad can tap into a deep pool of developers as it builds it next generation interactive TV services.
Alticast’s Windmill will also help T-Broad to launch companion services on second-screen devices such as smartphones and tablets.
T-Broad’s new user interface (UI) from Alticast allows its subscribers to more easily find the video content that they’re looking for without obstructing TV viewing.
“We thought it was time to break away from the idea that a grid EPG is the only way to interact with the TV,” said T-Broad CEO Sang Yoon Lee. “We have worked with Alticast to utilize the flexibility of the Windmill Ecosystem to provide exciting, new ways to interact with the TV. Early customer feedback is incredibly positive and I look forward to utilizing the power and flexibility of Alticast’s Windmill to continue to surprise and delight our customers.”
On the personalized app front, T-Broad is using Windmill to provide hourly weather updates with auto detect location for maximum ease of use as well as personalized recommendations based on viewing behavior, purchase history and preferences.
There’s also a single key “return” feature that allows viewers to cycle through the four most recently viewed channels.
“It is clear that HTML5 is set to power most next generation TV application development,” said Thomas Jung, Chief Marketing Officer, Alticast. ”By providing T-Broad with a native HTML5 development platform, it is easy for T-Broad to develop exciting new applications that will enhance the MSO’s competitive position in the market. The new applications and services will create additional revenue streams, reducing churn and attracting new customers.”
Alticast recently sponsored a CED Webcast on the role HTML5 plays in the migration to IP architectures.