Atlantic Broadband goes exclusive with TiVo
Atlantic Broadband will rely exclusively on TiVo for customer premise equipment, and will become the first U.S. MSO to leverage TiVo's complete product suite, according to the vendor, which also said the deal is exclusive.
Atlantic Broadband will begin the rollout later this year.
Atlantic Broadband plans to deliver a unified customer experience that includes whole home DVR, HD set-tops for non DVR households, access to Internet delivered video and applications, and multi-screen viewing experiences delivered through both an online portal and an app on mobile devices.
David Isenberg, Atlantic Broadband's chief marketing & strategy officer, said, "Increasingly, consumers are watching shows from many different sources on all sorts of screens both in their home and on the go. But we think it's still much too hard for consumers to find the shows they care about quickly and easily on any screen across many content sources. We sought a solution from a single provider that could address these needs in a unified fashion across TV, web and mobile devices.”
TiVo, he said, was the only vendor that met all of the company’s requirements with a solution that the company could deploy quickly.
He said he expects the deployment will help Atlantic Broadband ably compete with its satellite and telco competitors.
Jeff Klugman, TiVo's EVP of products & revenue, said TiVo will get to co-brand on Atlantic Broadband's video on demand, traditional linear channel lineup, pay per view and TV Everywhere catalogs.
TiVo, whose original purpose was to be a retail product, has finally begun to find some success as an operator-supplied box, via a small set of MSOs that also includes Comcast, Suddenlink, and GCI.
Atlantic Broadband, a wholly-owned subsidiary Cogeco Cable, is the 12th largest cable operator in the United States. The company provides TV, Internet and Phone services to over 250,000 residential and business customers located in four operating regions: Western Pennsylvania, Miami Beach, Maryland/Delaware, and Aiken, SC.