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Cablevision tunes into Sprout

Fri, 05/03/2013 - 1:04pm
Mike Robuck

Cablevision has inked a distribution deal with kids’ network Sprout that includes access to TV Everywhere programming.

Sprout’s content is geared towards children from the ages of 2 to 5 and it's currently available in more than 50 million homes.

Cablevision subscribers can access the programming, which includes “The Chica Show,” “The Sunny  Side Up Show,” and “The Good Night Show,” on their Optimum TV tiers and on Optimum TV to Go. Optimum  TV to Go is available to Cablevision subscribers anywhere in the nation via a broadband connection.

Sprout’s lineup on Optimum TV to GO provides 60 hours of programming each month, including 15 hours of in Spanish. Cablevision customers can authenticate themselves by signing with their Optimum ID and password on Cablevision’s web portal.

“We are pleased to bring Sprout’s high quality children’s programming to Optimum TV. Parents, caregivers and their preschoolers will get wonderful value from the network’s beloved children’s shows both in and out of the home,” said Bradley Feldman, vice president of video product management for Cablevision. “We continue to expand Optimum TV to give customers tremendous selection and flexibility on when and where they watch the programs that matter the most.”

Sprout is available on Optimum TV to residential customers with Optimum Preferred package and above and Optimum Business customers who subscribe to either Optimum Business or Entertainment packages.

“As our valued partner, it is meaningful to count Cablevision among our distributors to add Sprout to their channel line-up and multi-platform product offerings geared toward family entertainment and the preschool set,” said Mac Budill, NBCUniversal president of TV Networks Distribution. “High-quality children’s programming trusted by parents will now be accessible to their customers – our viewers – both in and out of the home via TV Everywhere to enjoy whenever and wherever they go.”

Sprout was previously available in Cablevision’s Optimum West property, which is in the process of being acquired by Charter Communications, in linear TV but it's still not accessible in the 

 

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